Case Study: AO.com achieves a single view of customers and inventory for faster, data-driven decisions with Microsoft Power BI

A future-proof platform so retailers can deliver delight

AO.com, a UK and Germany–based online electrical retailer, faced the challenge of maintaining stable, scalable foundations while meeting rising customer expectations after rapid growth. To modernize operations and gain better insights, AO.com partnered with Microsoft Power BI and implemented Microsoft Dynamics 365 (Finance, Finance and Operations, and Supply Chain Management) alongside Power BI.

Microsoft Power BI’s solution delivered a cloud-based, unified platform that gave AO.com a single view of inventory and customers, improved stability and scalability, and made data easier to extract and act on. Using Dynamics 365 and Power BI, AO.com gained faster, more actionable analytics and tighter cross‑business synergies, enabling better trading decisions and a clearer foundation for future growth.

AO.com

Carl Phillips

Director of Technology