Case Study: Virgin Atlantic achieves faster app development and a 360-degree customer view with Microsoft Dynamics 365

Virgin Atlantic easily creates custom-built mobile applications with Microsoft PowerApps and Dynamics 365

Virgin Atlantic, the UK-based airline aiming to “embrace the human spirit and let it fly,” needed to equip a highly mobile workforce with fast access to customer and operational data so employees could deliver consistently excellent service. With nearly 10,000 staff serving 5 million passengers a year, traditional mobile development was too slow and costly to meet diverse needs across gates, cabins, and engineering teams.

By adopting Microsoft PowerApps, Dynamics 365, Microsoft Flow, SharePoint, and Power BI, Virgin Atlantic quickly built custom apps—ranging from a Clubhouse Spa customer app to a tablet-based engineering compliance tool—that integrate data and automate workflows. The results: rapid app delivery (hours to weeks), a unified 360-degree customer view, higher employee engagement, digitized safety audits, reduced third-party spending, and measurable improvements in customer experience and operational efficiency.

Virgin Atlantic

Nic Whittaker

Head of Platform Engineering and DevOps