Case Study: AluK achieves unified global CRM and real-time sales visibility with Microsoft Dynamics 365

Unified, global CRM fuels new sales strategy based on real-time data

AluK, a Luxembourg-based aluminium systems designer with business units in nine countries, struggled after rapid acquisition growth because each office used different—or no—CRM systems. The resulting fragmented, inconsistent sales data made it hard to plan, share best practice, and execute a unified global sales strategy.

Working with partner Prodware, AluK spent a year rolling out a single Microsoft Dynamics 365 CRM across its global units, adding sales target and goal-management modules and mobile access. The unified platform delivers real-time, consolidated pipeline and revenue visibility up to the CEO, frees local IT from siloed CRM management, speeds decision-making, and saves time—while paving the way for future customer service and marketing integration for a 360° customer view.

AluK

Adrien Noisette

Project Manager