Case Study: UNICEF Netherlands turns donors into lifetime supporters with Microsoft Dynamics 365

UNICEF - Customer Case Study

UNICEF Netherlands needed a better way to connect millions of donor records spread across data silos and personalize communications at scale. As donor expectations changed and retention became harder, the nonprofit turned to Microsoft Dynamics 365, including Dynamics 365 Customer Insights and Dynamics 365 Marketing, to create a unified view of supporters and improve donor engagement.

Microsoft Dynamics 365 helped UNICEF Netherlands segment audiences, analyze donor data faster, and launch more relevant, real-time campaigns across channels. With predictive modeling and customer-led journey orchestration, the organization can target likely donors more effectively, personalize messages, and build lifetime loyalty, helping increase donor value and support its mission to reach more children.

UNICEF Netherlands

Bart De Ruigh

Director of Finance and Operations