Case Study: RASCO achieves 15% faster sales performance with Microsoft Dynamics 365

Top Croatian manufacturer reinvents business processes to support vigorous growth

RASCO, founded in 1990 and now one of Europe’s leading manufacturers of road‑service equipment with more than 70 products in over 40 countries, was outgrowing its legacy CRM and lacked a single 360° view of customers and connected processes. Rapid expansion created fragmented reporting and slow, manual workflows that hindered sales, service, and strategic decision‑making.

Working with partner InSky Solutions, RASCO implemented Microsoft Dynamics 365 Sales and Field Service and connected customer and distributor portals to centralize data, automate routine tasks, and optimize dispatching. The new system made the business more data‑driven, cut repair times, and accelerated commercial operations—making RASCO up to 15% faster in preparing offers, taking orders, and customizing features—while paving the way for further innovation with AI and IoT.

RASCO

Mario Štefanec

Chief Commercial Officer