Case Study: Salvation Army Switzerland deepens supporter relationships with Microsoft Dynamics 365

The Salvation Army Switzerland deepens relationships with supporters through a CRM-based loyalty program

Salvation Army Switzerland needed a better way to understand and connect with donors and patrons, and to improve how it managed relationships and store decisions. To address this, it worked with a Microsoft partner using Microsoft Dynamics 365 and Microsoft Power Apps to support a CRM-based loyalty program.

The solution implemented by Microsoft Dynamics 365 helped Salvation Army Switzerland gain insights from its data to guide where to open new stores, improve management of secondhand shops, and strengthen relationships with supporters. As a result, the organization deepened engagement with patrons and made more informed business decisions.

Salvation Army Switzerland

Mathias Haller

CIO and Head of IT