Case Study: City of Tel Aviv achieves smart‑city transformation and increased citizen engagement with Microsoft Dynamics 365

Tel Aviv engages citizens with innovative digital services, public participation

The City of Tel Aviv‑Jaffa launched a smart‑city transformation to make municipal services more accessible and to change residents’ perception of government as bureaucratic and distant. With 402,000 residents in the city and 3.2 million in the metro area, officials needed to meet growing expectations for digital, personalized services and to involve citizens as stakeholders in decisions affecting their neighborhoods.

Tel Aviv partnered with Microsoft to build the DigiTel platform—a one‑stop mobile app and Residents Club that delivers location‑based info, parking and bike‑share integration, citizen reporting and tracking, proactive alerts, personalized e‑services (like kindergarten registration), and a space‑reservation tool (My Place)—while moving core systems to Azure. The initiative now has about 160,000 members (roughly 60% of eligible residents) with ~3,000 new members monthly, won “Best Smart City in the World” in 2014, and has increased civic participation, streamlined service delivery, and raised public satisfaction.

City of Tel Aviv

Liora Shechter

Information Systems Director