Case Study: Synerise achieves global AI-powered personalization at scale with Microsoft Dynamics 365

Synerise’s unique AI business growth engine takes clouds to new heights

Synerise is a Poland-based AI-driven customer intelligence and personalization platform serving ecommerce, retail, telecom, finance and other sectors. Facing the need to operate globally and in near real time, the company had to process billions of omnichannel events, deliver dynamic individual-level personalization at scale, and move beyond on-premises limits while winning enterprise customers.

Synerise built its stack on Microsoft Azure alongside open-source tools (HDInsight, Hadoop, Kafka, Kubernetes) and its proprietary in-memory AI engine, gaining elastic scalability and enterprise credibility through Microsoft support. The platform has analyzed more than 4 billion purchase transactions (≈€10 billion/month), handles thousands of simultaneous personalized requests worldwide, and helped a client achieve 1.5 million personalized content views per day and a 24% lift in conversion — with over 100 corporate customers and a strong pipeline.

Synerise

Jarosław Królewski

Chief Executive Officer