Case Study: POOLCORP (Pool Corporation) achieves personalized customer insights and seasonal sales agility with Microsoft Dynamics 365

Swimming pool wholesaler dives into customer data to provide targeted services

POOLCORP, the largest U.S. distributor of swimming pool and backyard products with about 80,000 wholesale customers, faced a critical data and sales-support challenge: its legacy in‑house CRM was too slow and provided limited customer insight just when seasonality and geographic variance make timely, personalized service essential. The company also needed a bridge between IT and sales to drive adoption and align the system to real selling needs.

POOLCORP implemented Microsoft Dynamics CRM 2013 (with other Microsoft tools) to put rich, mobile account records and historical purchasing data in the hands of its salesforce. The solution enables seasonal forecasting, targeted marketing programs (like its Splash Cash initiative), faster lead handling, and better customer visibility—helping reps deliver personalized service, grow customer businesses, and strengthen long-term relationships.

Pool Corporation

Skip Martin

Sales Development Manager