Case Study: LaLiga achieves AI-driven personalized fan engagement with Microsoft Dynamics 365

Spanish soccer league embraces artificial intelligence to get closer to its 1.6 billion fans

LaLiga, Spain’s professional soccer association and one of the world’s most popular leagues (with 1.6 billion social followers and 2.1 billion weekend TV viewers), faced the challenge of deepening fan loyalty and growing engagement in a crowded entertainment market. The league needed to deliver highly personalized digital products and services, gain richer social listening and business intelligence, and use advanced analytics to help clubs improve player development and match strategy.

LaLiga partnered with Microsoft Services and moved its data to Azure, deploying Dynamics 365 social engagement, AI-driven predictive analytics, Office 365 and advisory services to build personalized dashboards, interactive infographics, online games and forecasting tools. The result: highly personalized content and experiences at scale, improved operational decisions (from scheduling to content demand), new revenue opportunities, and a replicable digital sports-management model for other organizations.

LaLiga

Javier Tebas

Chairman