Case Study: Royal Automobile Club of Western Australia modernizes member service and finance operations with Microsoft Dynamics 365

Royal Automobile Club of Western Australia modernizes to drive auto club member service with Dynamics 365

Royal Automobile Club of Western Australia (RAC) needed to replace a 40-year-old, on-premises custom CRM that was difficult to maintain, lacked modern features, and was disconnected from finance and other business systems. The legacy setup made it hard to add new products, get a clear view of member accounts and overdue payments, and support the needs of more than 1.2 million members. RAC turned to Microsoft Dynamics 365, using Sales, Customer Service, Finance, and Supply Chain Management.

Microsoft Dynamics 365 helped RAC implement a modern, centralized platform that streamlined sales, service, billing, and finance processes, eliminated many manual tasks, and gave teams a 360-degree view of member activity. The transition was completed over a single weekend, and the organization now benefits from automated revenue recognition, simpler reporting, up-to-date account data, and better productivity for staff and member service representatives.

Royal Automobile Club of Western Australia

Graham Jones

Dynamics CE Product Owner