Case Study: Colliers International achieves a single shared data source and increased sales productivity with Microsoft Dynamics 365

Real estate firm creates single, shared data source to drive sales

Colliers International Canada, a global commercial real estate firm with about 1,800 salespeople, faced fragmented customer and property data as agents kept private contact lists in a commission-driven culture. This created redundant outreach, poor pipeline visibility and inconsistent client service, so the company needed a single, shared source of truth for contacts, properties and transactions.

Colliers moved to the cloud and adopted Microsoft Dynamics CRM Online integrated with Office 365 to create an easy-to-use central database—now holding roughly 390,000 contacts, 125,000 properties, 113,000 tenants and thousands of transactions and listings. The shared system increased collaboration, sped onboarding of junior agents, reduced duplicate customer contact, improved reporting and market insights, and materially boosted sales productivity and client service.

Colliers International

Neven Bradasevic

Manager, Customer Relationships