Case Study: Pyrotek achieves accelerated sales cycles and increased close rates with Microsoft Dynamics 365

Pyrotek leverages Microsoft Dynamics CRM Online and SharePoint Online to improve collaboration on sales opportunities, resulting in accelerated sales cycles and increased close rates

Pyrotek, a large U.S. chemicals manufacturer, struggled as its global sales organization grew to 400+ people: customer and order data lived in fragmented systems (eight Lotus Notes implementations and individual laptops), forcing reps to jump between apps, make calls, or start long email threads to track orders and pipeline and to get real-time account information.

Pyrotek deployed a single cloud instance of Microsoft Dynamics CRM Online integrated with SharePoint Online, Outlook, and its ERP, providing consolidated customer/order data, offline access, and easy document collaboration. The change accelerated sales cycles, increased close rates, improved customer satisfaction, and gave managers real-time pipeline visibility so sales teams spend less time on admin and more on high‑impact selling and coaching.

Pyrotek

Joe Tarulli

Corporate Sales Development Manager