Case Study: Wonder Polymers Private Limited achieves 20–30% productivity gains and 30% higher closures with Microsoft Dynamics 365

Private limited manufacturing company increases business, reduces cost

Wonder Polymers Private Limited is a medium-sized Indian manufacturer of self-adhesive tapes serving industries such as electrical, automotive and appliances. After their previous Sales CRM lost support, the company reverted to individual Excel sheets and notebooks, creating siloed, people-driven processes that led to missed leads, duplicated effort and poor visibility across sales and marketing.

To address this, Wonder Polymers deployed Microsoft Dynamics CRM Online with Zven Technologies’ eLite ERP extensions and SQL Server reporting—implemented in three days for 10 users—bringing sales, marketing, service, inventory and finance into a single, role-secure system with automated routing, campaign workflows and customer portals. The result: lead generation rose by up to 30%, productivity improved 20–30%, closures shortened and increased by about 30%, decision-making clarity improved markedly, and service response times and reporting became faster and more reliable.

Wonder Polymers Private Limited

Arun K Gupta

Director