Case Study: STIHL achieves a 360-degree customer view and faster support with Microsoft Dynamics 365 Sales

Power equipment manufacturer STIHL relies on Dynamics 365 in sales, marketing and service

STIHL, a German manufacturer and distributor of power tools, faced the challenge of delivering consistent customer experiences across online, print, and dealer touchpoints without a unified CRM system. It needed better transparency across business processes and a way to combine dealer and customer data, so it turned to Microsoft Dynamics 365 Sales and Customer Service.

Microsoft Dynamics 365 supported STIHL’s rollout of OneCRM, creating a central 360-degree view of customers and dealers. The implementation improved transparency across sales subsidiaries worldwide and significantly sped up customer support response times, helping STIHL streamline service and coordination across its organization.

STIHL

Stefan Schlom

Product Owner Global Support Platform