Case Study: Gallup achieves faster lead response and clearer sales pipeline with Microsoft Dynamics 365

Polling and data analytics giant Gallup helps salespeople find and serve customers faster with Microsoft Dynamics 365

Gallup, the global polling and data‑analytics firm that helps organizations understand workforce and economic trends, struggled with a CRM that salespeople found unusable. Limited functionality and low adoption left the company with poor visibility into leads and the sales funnel, hindering timely follow-up and insight into customer opportunities.

By implementing Microsoft Dynamics 365 (for Sales and Customer Service) and Office 365, Gallup gave its sales team a familiar, usable platform to track opportunities end‑to‑end. Within a year the company built out a complete pipeline, began measuring ROI from content-driven leads, supported about 30% sales team growth, and dramatically improved response times—routing web leads to reps who could contact prospects within minutes.

Gallup Inc

Brandon Schulte

Technical Project Administrator