Case Study: Park Place Technologies achieves global sales growth and stronger customer relationships with Microsoft Dynamics 365

Park Place Technologies builds personal relationships to drive global sales

Park Place Technologies is a Cleveland‑based provider of post‑warranty IT service and maintenance serving 15,000 customers in 141 countries. Facing rapid, global growth (multiple acquisitions) and a need to scale personalized sales outreach, the company needed to give its sales team timely, contextual customer insights, unify data and workflows, and automate routine tasks to sustain high customer satisfaction and renewal rates.

To solve this, Park Place deployed Microsoft Relationship Sales—combining LinkedIn Sales Navigator with Dynamics 365—alongside AI/ML, workflow automation and Azure services (and customer‑facing tools like the Parker chatbot) to provide a single, familiar interface for richer lead intelligence and more timely engagement. The integrated solution has increased sales efficiency, improved understanding of customers and prospects, freed reps from mundane work to focus on relationships, and positioned Park Place to continue global expansion while maintaining strong customer outcomes.

Park Place Technologies

Jennifer Deutsch

Chief Marketing Officer