Case Study: Majid Al Futtaim achieves unified, mobile business intelligence and rapid insights with Microsoft Dynamics 365

One of the Middle East and Africa’s most popular leisure names moves to enhanced business excellence

Majid Al Futtaim Ventures, a leading leisure, entertainment and retail group in the Middle East and Africa (including brands such as VOX Cinemas, Ski Dubai and Magic Planet), faced limited operational visibility across its federated business units. Monthly management reports were manually compiled from scattered Excel spreadsheets, were reactive rather than real-time, and lacked mobile access—driving the need for a unified, modern BI platform.

Working with partner Teambase, the company deployed Microsoft Power BI alongside SQL Server 2016 and Azure using an Agile approach, delivering an initial data content pack for the fashion business in six weeks. The new platform replaced end-of-month Excel churn, gave knowledge workers mobile, on-demand KPI reporting, drove rapid adoption praised by the CEO, and established a foundation for moving from proactive reporting to predictive analytics.

Majid Al Futtaim

Richard Wingfield

Chief Information Officer