Case Study: Northrop & Johnson achieves 250% more charter bookings with Microsoft Dynamics 365

Northrop & Johnson sails to exponential growth with Microsoft Dynamics 365

Northrop & Johnson, the world’s leading superyacht brokerage, needed a better way to personalize high-touch engagement for a small group of high-value clients and turn charter interest into yacht sales. The company used Microsoft Dynamics 365, including Dynamics 365 Sales and Customer Insights, to understand customer journeys, predict buying behavior, and improve marketing and lead management.

Microsoft Dynamics 365 unified customer data into 360-degree profiles, enabled personalized journeys and real-time outreach, and helped teams act on better insights. The results included a 250% increase in charter bookings, 36% brokerage sales growth, and year-over-year average close-rate gains of 20% and 23% in 2021 and 2022, respectively.

Northrop & Johnson

Keith Perfect

Director of Technology and Intelligence