Case Study: National Football League Players Association (NFLPA) achieves faster player‑matching for licensing and member support with Microsoft Dynamics 365

NFL Players Association scores a win with smart data plays

The National Football League Players Association (NFLPA), which represents current and former NFL players and operates sister organizations that handle licensing, transition support, and player foundations, faced fragmented data and manual processes across four separate systems. This siloed information made it slow and difficult to match players to licensing and marketing opportunities, delayed payments and support, and required staff to spend large amounts of time on repetitive data entry.

Working with Applied Information Sciences, the NFLPA consolidated its systems into PA.NET, a single player-management platform built on Microsoft Dynamics 365 and Azure and integrated with Office 365. The cloud solution centralizes player records, automates tasks like trading-card requests and online representation agreements, provides mobile access, and scales on demand—cutting costs, reclaiming about 30% of IT time, accelerating licensing and royalty payments, and enabling staff to find and serve more members faster.

National Football League Players Association (NFLPA)

Rich Persons

Director of Information Systems