Case Study: NC Fusion achieves 200% engagement increase and 75% faster campaign creation with Microsoft Dynamics 365 Customer Insights

NC Fusion expands youth marketing outreach, taught kids leadership and life skills with Dynamics 365 Customer Insights

NC Fusion, a North Carolina nonprofit youth sports club, needed to scale marketing for its growing, diverse programs but had no unified view of campaign data. Creating email and newsletter content and building audience segments was laborious and time-consuming, limiting the club’s ability to reach families and support its mission.

By deploying Microsoft Dynamics 365 Customer Insights with Copilot, plus Dataverse, SQL Server and journey orchestration, NC Fusion streamlined campaign creation and orchestration. The club cut campaign deliverable time by 75%, reduced journey setup from one hour to 20 minutes, and achieved a 200% increase in customer engagement, significantly boosting content productivity and outreach.

NC Fusion

Chris Barnhart

Head of IT and Data Systems