Case Study: Moto Direct achieves faster implementation and quadrupled export orders with Microsoft Dynamics 365 and Sana Commerce

Moto Direct achieves faster implementation and increases online orders with Sana Commerce and Microsoft Dynamics NAV

Moto Direct is a UK-based manufacturer and distributor of motorcycle clothing and accessories that outgrew its legacy B2B web store as it expanded into manufacturing and global distribution. A prior partial e-commerce implementation stalled—costing time and money—because integrating B2B logic with their new Microsoft Dynamics NAV ERP proved complex and required duplicating business processes across systems.

Switching to Sana Commerce’s ERP‑integrated platform resolved those integration issues by using the business logic already in Dynamics NAV, speeding implementation and reducing duplication. The Sana solution cut initial implementation cost by about 50% compared with the prior effort, is expected to lower 3‑year TCO by 27%, reduced day‑to‑day maintenance and customer support contacts within months, and helped quadruple export customer online orders.

Moto Direct

Sean Hefferin

Supply Chain Manager