Case Study: KEXP boosts donor engagement and fundraising efficiency with Microsoft Dynamics 365

Microsoft Dynamics CRM helps KEXP maintain connections with donors

KEXP, a nonprofit radio station, faced the challenge of maintaining strong connections with its global and dedicated listener base to drive donations, despite thirty percent of its audience living far from its Seattle base. To better understand donor habits and serve their varied interests, the organization turned to Microsoft and implemented Microsoft Dynamics 365 for Sales.

By deploying Microsoft Dynamics CRM Online, KEXP gained a highly customizable solution for segmenting donors and tracking engagements. The Microsoft product enabled more efficient and targeted fundraising, helping the station get over halfway to a major capital campaign goal. This resulted in shorter, more lucrative fund drives and provided the business intelligence needed to strengthen donor relationships.

KEXP-FM

Gwen Colwell

Assistant Director of Development