Case Study: Miami HEAT boosts season ticket sales and saves $1 million with Microsoft Dynamics 365

Miami HEAT boosts season ticket sales by 30% and saves approximately $1 million on operations

Miami HEAT needed a better way to understand fans and manage the complex operations behind game-day experiences, from ticketing and concessions to digital engagement. Using Microsoft Dynamics 365 alongside Microsoft Power BI and Microsoft Azure, the team wanted a unified view of customer and operational data to improve decisions, increase fan engagement, and support sales growth.

Microsoft Dynamics 365 helped Miami HEAT connect fan profiles to marketing and sales processes, while Azure and Power BI centralized data and made it actionable across the organization. The results included a 30% increase in season ticket sales, about $1 million in operational savings, a 10x growth in online business, and a 20x ROI on social media efforts, with Power BI adoption reaching 70% across the organization.

Miami HEAT

Matthew Jafarian

Executive Vice President of Business Strategy