Case Study: Dextra Group achieves 60% CRM savings and greater sales efficiency with Microsoft Dynamics 365 Sales

Manufacturing group revamps customer relationships with Dynamics 365

Dextra Group, a global discrete manufacturing company with 14 offices and nearly 1,000 employees, needed a cohesive way to manage customer relationships and consolidate information from multiple teams and partner networks. To solve this, it moved its existing CRM to Microsoft Dynamics 365 Sales and shifted to Azure cloud infrastructure.

Microsoft Dynamics 365, implemented with partner Unify Dots, centralized customer data, automated workflows, and improved lead management across Dextra’s sites. The results included 2 to 3 hours saved per sales rep each week, or 130 to 195 hours weekly in total, plus a 60% reduction in CRM spending and an additional 20% to 30% savings on core infrastructure.

Dextra Group

Matthew Paul Schmitt

Group ITS Manager