Case Study: Rainford Solutions achieves improved sales management and personalised customer care with Microsoft Dynamics 365

Manufacturing company improves sales management and customer care using cloud based CRM

Rainford Solutions is a UK designer and manufacturer of bespoke electronic equipment enclosures serving customers worldwide. The company struggled to capture and use customer interaction data efficiently, which made building relationships, accurate sales forecasting and targeted marketing difficult and time-consuming.

Rainford deployed cloud-based Microsoft Dynamics CRM with partner Zero2Ten, giving field teams mobile access to a complete customer history and enabling on-site data capture, better pipeline visibility and targeted lead tracking. The result was improved sales operations and personalised customer service, more accurate marketing and forecasting, a 35% increase in the customer database and a 40% growth in sales resource.

Rainford Solutions

Julie Houghton

Marketing Manager