Case Study: Vorne doubles leads and sales efficiency with Microsoft Dynamics 365 for Sales & Marketing

Manufacturing analyzer doubles leads with integrated sales and marketing software

Vorne, an Itasca, Illinois maker of manufacturing analytics that helps plants improve efficiency with real‑time data, faced a long, complex sales cycle and scattered lead data across documents and systems. Its old CRM prevented personalized nurturing, causing prospects to stall and turning a once‑advantageous sales process into a growth blocker.

Vorne implemented Microsoft Dynamics 365 for Marketing and Sales to unify marketing and sales, automatically convert web forms to opportunities, apply lead scoring, and run personalized customer journeys with automated communications and sales activities. The integrated approach gave real‑time lead visibility, doubled the number of leads moving to product trial, doubled sales efficiency and throughput, and delivered record trial signups while positioning the company to scale for a major product launch.

Vorne

Adrian Pask

Vice President of Marketing