Case Study: Axiata Digital Advertising achieves faster month‑end closes and streamlined finance & procurement with Microsoft Dynamics 365

Malaysian data and AI firm streamlines finance and procurement operations with Dynamics 365

Axiata Digital Advertising (ADA), a Malaysian data and AI firm and subsidiary of Axiata Group, delivers digital, analytics and marketing solutions across South and Southeast Asia. Rapid growth across markets exposed limits in its legacy Microsoft Dynamics Navision ERP—forcing heavy customizations and slowing finance, procurement and reporting processes.

ADA partnered with Hitachi Solutions to implement Microsoft Dynamics 365 Finance and Dynamics 365 Supply Chain Management in a cloud, big‑bang rollout across nine countries. The unified platform digitized workflows and consolidated data, reduced manual work, accelerated month‑end close (improving on the prior 12–15 day cycle), met audit requirements and provided a scalable foundation for continued expansion.

Axiata Digital Advertising

Stephen Tan

Program Management Head