Case Study: Majid Al Futtaim achieves unified customer views and increased revenue with Microsoft Dynamics 365

Majid Al Futtaim Ventures drives Digital Transformation with Microsoft solutions

Majid Al Futtaim Ventures, a Dubai-based retail and leisure conglomerate behind brands such as VOX Cinemas, Magic Planet and Ski Dubai, needed to break down siloes across its five B2C divisions to improve customer engagement, operational efficiency and company-wide digital capability. With customer data scattered across businesses, the group sought a single, real-time view to enable personalized experiences and drive revenue growth.

The company deployed Microsoft Dynamics 365 (including Dynamics AX 2012 and Dynamics CRM) plus Office 365, Power BI, SharePoint and Delve to consolidate customer data, deliver analytics-driven insights and provide field staff with real-time profiles. The integrated solution enabled a group-wide loyalty program, better cross- and up-selling, streamlined operations, increased revenue and higher net promoter scores by empowering employees with actionable customer intelligence.

Majid Al Futtaim

Andrew Sharp

Company Secretary