Case Study: Lynk & Co achieves faster, highly personalized customer experiences with Microsoft Dynamics 365

Lynk & Co is “changing mobility forever” with a customer-focused business driven by Dynamics 365

Lynk & Co set out to “change mobility forever” with a customer-focused, digital-first car membership model, but needed a scalable way to manage highly personalized engagement across multiple channels as it expanded rapidly into new European markets. To support this complex journey, the Sweden-based company turned to Microsoft Dynamics 365 and related tools such as Customer Insights, Sales, Service, and Power Platform.

Microsoft Dynamics 365 helped Lynk & Co centralize customer and operational data, eliminate siloed communications, and deliver more consistent, personalized service across its website, app, support center, and clubs. Within 18 months, Microsoft Dynamics 365 helped the company build a strong digital presence in seven countries, improve advisor efficiency, and enhance community experiences, while supporting its flexible business model and future plans for even deeper personalization with AI.

Lynk & Co.

Jaime Cerejeira

Head of Customer Engagement Platform