Case Study: Luck Stone achieves 308% ROI and major productivity gains with Microsoft Dynamics 365

Luck Stone turned to Microsoft Dynamics 365 to drive its transformation into a customer-inspired business

Luck Stone, a 90‑year‑old, family‑owned producer of crushed stone, sand and gravel, shifted from a geographically organized sales model to a customer‑inspired strategy and found its legacy CRM underused and poorly aligned to new processes. The company faced limited data capture, weak manager visibility into sales activities, and no centralized, real‑time view of customer and order information—hindering account management and accountability.

By resegmenting accounts (strategic, core, key) and customizing Microsoft Dynamics 365 with support from Hitachi Solutions—integrating Office 365 and Power BI—Luck Stone improved data capture, enabled mobile updates, and gave managers interactive dashboards. The changes saved several hours per week for salespeople, order‑management staff and managers, boosted sales and management effectiveness, and delivered a 308% ROI with a 7.2‑month payback and an average annual benefit of about $509,100.

Luck Stone

Tom Faillace

Senior IT Generalist