Case Study: MagiCAMP achieves streamlined donor management and targeted fundraising with Microsoft Dynamics 365

Life-changing children’s charity empowered to help even more through technology

Bucharest-based MagiCAMP is a Romanian NGO founded in 2014 that runs respite camps, parental refuges and home-delivered care packages for children facing cancer and other life-changing challenges. Rapid growth—from 32 children at two camps to 250 attendees across 12 camps staffed by 1,000 volunteers—left the eight-person team struggling with fragmented contact lists, no integrated database and time-consuming manual donor and volunteer management.

Local partner SplashDev implemented a customized Microsoft Dynamics 365 CRM to centralize sponsor, beneficiary, volunteer and donor records, track donations across channels (PayPal to SMS), and enable segmentation, dashboards and national SMS campaigns. The CRM has streamlined operations and campaign planning, helping MagiCAMP maximize partner relationships, attract more funding and better coordinate support for the children it serves.

MagiCAMP

Melania Medeleanu

Founder