Case Study: Leatherman achieves more personalized customer journeys with Microsoft Dynamics 365 Customer Insights

Leatherman gets closer to its customers with Dynamics 365 Customer Insights

Leatherman, the iconic US-based tool maker, wanted to better understand customer buying behaviors and deliver more personalized experiences across its website, online store, and other touchpoints. To achieve that, the company worked with Microsoft Dynamics 365 Customer Insights to unify customer data, break down silos, and build a 360-degree view of each customer with AI- and automation-driven insights.

Microsoft Dynamics 365 helped Leatherman implement a centralized customer data and engagement platform that supports personalized journeys, predictive segmentation, and real-time marketing actions. The result was stronger e-commerce and email marketing capabilities, along with measurable growth in customer data at scale: Leatherman generated 1 million Customer Insights profiles and 350,000 marketing contacts, helping it reach more customers with more relevant messages.

Leatherman

Kevin Gleason

Global Brand and Marketing Director