Case Study: Kodak Alaris achieves 61% lower marketing automation costs with Microsoft Dynamics 365 Customer Insights

Kodak Alaris saves 61% of marketing automation costs with Microsoft Dynamics 365 Customer Insights

Kodak Alaris, formed after being divested from Eastman Kodak, needed to rebuild its marketing and sales infrastructure while managing a small team and global reach. Over time, its fragmented CRM and marketing automation tools made it hard to gather insights, slowed reporting, and increased costs. The company turned to Microsoft Dynamics 365 Customer Insights as part of a broader Dynamics 365 setup.

Microsoft Dynamics 365 helped Kodak Alaris consolidate systems, improve integration with tools like Teams and Outlook, and gain real-time visibility into customer journeys and marketing performance. The company completed the transition in nine months and now spends about 61% less than it would have on its legacy marketing automation solution. With Microsoft Dynamics 365, Kodak Alaris also improved sales and marketing alignment, personalized global campaigns faster, and is using Copilot to reduce manual work and save time.

Kodak Alaris

Iva Kanova-Divinnie

Global Marketing Automation Manager