Case Study: Khaadi achieves world-class shopping experiences and scalable retail operations with Microsoft Dynamics 365

Khaadi implements Microsoft Dynamics 365

Khaadi is Pakistan’s leading fashion retail brand, founded in 1998 and grown from a single store to 45 outlets in Pakistan and 17 in the UAE, Qatar, and the UK, with an online store serving domestic and international customers. As Khaadi scaled and pursued its ambition to become a multinational, it faced challenges in order fulfilment, checkout efficiency, personalised online experiences and the need for a scalable ERP to support fast‑paced retail operations.

Working with Systems Limited, Khaadi implemented Microsoft Dynamics 365 for Retail, supported by Azure, Office 365 and Power BI. The solution provided a scalable ERP backbone that streamlined fulfilment and checkout processes, enabled personalised shopping experiences and real‑time insights, and positioned Khaadi to sustain growth and deliver a world‑class retail experience across markets.

Khaadi

Shamoon Sultan

Chief Executive Officer