Case Study: Sonee Sports achieves 38% lower IT maintenance costs and 8% higher customer retention with Microsoft Dynamics 365

Island retailer uses data to stand out among a sea of competitors

Sonee Sports is a 10‑store retailer in the Maldives that struggled with slow, inaccurate on‑premises systems, rising online competition, and a 10% customer churn rate. The company needed a unified, mobile‑friendly platform to get accurate data, improve customer service across in‑store and online channels, and lower costly server and maintenance overhead.

Working with CloudFronts, Sonee migrated to the cloud with Microsoft Dynamics 365 (Finance & Operations and Retail), Power BI, BigCommerce and Office 365, giving managers real‑time insights and omnichannel capabilities. The move cut operating and IT costs by 38%, reduced churn to 2% (an 8‑point improvement), sped up decision cycles so quarterly strategy can be updated within a week, and improved staff productivity (30% fewer staff required), while enabling faster checkouts and better customer experiences.

Sonee Sports

Maumoon Abdullah

General Manager