Case Study: Ingram Micro achieves rapid cloud deployment and 100% user adoption with Microsoft Dynamics 365

Ingram Micro lifts customers to the cloud with Microsoft Dynamics CRM Online

Ingram Micro, the world’s largest technology wholesale provider serving more than 200,000 value‑added resellers across 170 markets, needed to radically speed delivery and unify fragmented cloud‑business processes. The company’s Cloud Marketplace and thousands of channel partners required a single, cohesive platform to replace dozens of disparate workflows and improve responsiveness for customers who now expect solutions in hours, not months.

Working with Tribridge, Ingram Micro migrated from Salesforce.com to Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing in just 66 days, trained staff in under 2½ hours, and achieved 100% user adoption on day one. The unified system gives marketing, sales, and service teams a single customer view, integrated Office 365 workflows, real‑time dashboards and reporting, faster handoffs, and measurable productivity gains—earning Ingram Micro a Sales Force Automation productivity award and stronger, faster customer service.

Ingram Micro

Jason Bystrak

Executive Director, Cloud for the Americas