Case Study: Infineon achieves high user adoption and improved sales efficiency with Microsoft Dynamics 365 for Sales

Infineon Sales uses Dynamics 365 for Sales for customer relationship management

Infineon Technologies AG, a global leader in semiconductor and power-supply solutions, needed a modern, user-friendly CRM to support its diverse, worldwide sales organization. The company required a single-instance system with a clear dashboard, seamless integrations, and strong performance across regions to replace an older platform that could not meet contemporary UX and connectivity expectations, so Infineon engaged Microsoft and partner TCS to address potential latency and architecture challenges.

Using Microsoft Dynamics 365 for Sales, plus a Software Architecture Analysis Method (SAAM) review, Microsoft and TCS tailored the solution to Infineon’s architecture, built an intuitive dashboard, and rolled it out iteratively with active sales-team input. The result was rapid user adoption, greater sales efficiency and customer service performance, and a platform that can be expanded further (for example, with a service ticketing module) to meet future needs.

Infineon

Harsha Deshmukh

Vice President of IT Design, Sales and Analytics