Case Study: Aluflexpack Group achieves enhanced customer collaboration and new client growth with Microsoft Dynamics 365

Implementation of Microsoft Dynamics CRM Online to enhance business collaboration and attract new clients

Aluflexpack Group, an 850‑employee European supplier of bespoke aluminium and flexible packaging headquartered in Croatia, needed better customer insight and more efficient sales and marketing processes. Its legacy workflows—relying on phone calls, emails and paperwork—led to duplicated samples, limited visibility across sites (problematic for multinational clients), poor data management and slow responsiveness, undermining service quality and growth.

Working with partner InfoCumulus, Aluflexpack implemented Microsoft Dynamics CRM Online to centralize customer data and standardize sales processes. The solution provided a 360° view of each client, faster access to financial and activity information, improved communication and lead management, and better cross‑selling opportunities—resulting in stronger market position, new client acquisition and reduced internal costs.

Aluflexpack Group

Antonio Stojanov

Head of Marketing