Case Study: IA Cubed achieves 200% cloud revenue growth and 700% larger deals with Microsoft Dynamics 365

IA Cubed - Customer Case Study

IA Cubed is a Glasgow–based, 10‑employee Microsoft partner that set out to move from traditional SMB managed services to selling Office 365 as a holistic, cloud-first business solution. Facing an expected dip in managed‑services revenue as customers migrated off aging on‑premises Exchange and SharePoint, the company needed a repeatable way to win larger corporate accounts and scale beyond its small team.

IA Cubed implemented a consultative sales model—hiring business development, running half‑day Cloud Discovery Workshops, offering two‑week consultation and technical road maps, and embedding employee adoption programs—while forging strategic partnerships, including becoming a Microsoft P‑Seller. The approach drove dramatic growth: more than 14,000 seats sold, 160 new customers, a 200% increase in business, a 700% rise in average deal size (closing deals up to 10,000 seats), and continued strong revenue projections.

IA Cubed

Vivien McKee

Chief Executive Officer and Owner