Case Study: du achieves digital B2B sales transformation and major social-selling growth with Microsoft Dynamics 365

How du enabled digital transformation of B2B Sales with Microsoft Relationship Sales

du, one of the UAE’s leading telecom operators, sought to accelerate B2B digital transformation by centralizing fragmented sales practices and modernizing account management. Facing a dynamic market where teams relied on disparate tools (from Excel to personal social accounts), du wanted account managers to act as consultants, stay current with client needs, and automate sales processes on a secure, scalable platform.

du implemented Microsoft Relationship Sales—combining Dynamics 365 for Sales, LinkedIn Sales Navigator and the Social Selling Assistant—alongside training and pilot programs to change sales behavior. The solution unified selling, improved customer insights and social selling, and delivered strong adoption and engagement: 200 active LinkedIn users, 1,200+ saved leads, 1,000+ saved accounts, 2,000+ searches, 20,000+ profile views and some 200,000 unique connections.

du

Hany Aly

Executive Vice President, Enterprise Business