Case Study: Blendtec achieves real-time operational visibility and faster warranty service with Microsoft Dynamics 365

High-end blender manufacturer mixes CRM and ERP solutions for outstanding results

Blendtec, a manufacturer of high-end blenders, needed a more robust software solution to support its dramatic growth and Lean manufacturing process. Their previous SAP system could not adequately cater to their operational needs or their commitment to quality and exacting specifications. To address this challenge, Blendtec turned to vendor Microsoft Dynamics 365, adopting Dynamics AX and Dynamics CRM Online.

Microsoft implemented a comprehensive solution using Dynamics AX for manufacturing and operations and Dynamics CRM Online for customer service, sales, and marketing, integrated with their existing systems. This provided a unified view of customer data and streamlined processes. The measurable results were significant; operational teams improved line productivity by over 300%, open customer cases dropped from 4.5% to 0.6%, and warranty replacement turnaround was slashed from 10 days to just 2. Microsoft's solutions allowed Blendtec to make data-driven decisions and focus on its core mission.

Blendtec

Randy Stumph

Chief Operating Officer