Case Study: Achilles (global supply‑chain risk manager) boosts productivity and scales CRM globally with Microsoft Dynamics 365

Global supply chain management company improves productivity with CRM solution

Achilles Information Ltd is a UK‑headquartered global supply‑chain risk‑management firm that connects 900 enterprise buyers with 130,000 suppliers across 22 countries. As a subscription business supporting large, distributed communities, Achilles needed a scalable, unified way to standardize sales and onboarding processes to sustain growth, boost productivity, and improve service for customers and employees.

Achilles deployed Microsoft Dynamics CRM Online, initially for inside sales and then for field teams, creating a single global CRM platform. The system enabled onboarding of tens of thousands of suppliers, increased onboarding efficiency by 20% over four years, raised calls per salesperson by 50% (with more than 5,000 records logged daily), expanded users from 20 to over 300, and delivered better sales visibility, cross‑team collaboration, and customer satisfaction.

Achilles

John Jones

Sales Operation Director