Case Study: Crane Worldwide Logistics achieves a connected sales pipeline, faster conversions, and revenue growth with Microsoft Dynamics 365

Global logistics company creates connected pipeline from prospect to sale, drives meaningful customer engagements and greater revenue

Crane Worldwide Logistics, a global freight and transport company nearing $1B in revenue, faced fragmented sales processes and a seven‑year‑old, poorly adopted CRM that left its dispersed sales teams without clear visibility into the pipeline. With salespeople using disconnected tools across regions, the company needed a unified platform to drive consistent, meaningful customer engagement and better track opportunities.

Working with partner PowerObjects, Crane implemented Microsoft Relationship Sales (Dynamics 365 for Sales + LinkedIn Sales Navigator), giving sellers a single workspace, integrated prospect insights, and executive dashboards. Six months in, 300 users (including 150 direct sellers) follow a simple 30‑minute weekly routine to keep data current, yielding faster sales cycles, clearer KPIs and pipeline health, improved conversion rates, and record growth in revenue.

Crane Worldwide Logistics

John Jergens

Vice President of Global Sales