Case Study: Park Place Technologies achieves faster, relationship-driven selling and shorter sales cycles with Microsoft Dynamics 365

Global hardware maintenance provider supercharges sales team with relationship selling

Park Place Technologies, a Cleveland-based provider of post-warranty server and networking maintenance, rapidly expanded into international markets and acquisitions, creating larger, more complex deals that their aging systems couldn’t support. Sales processes were manual and fragmented—reps copied LinkedIn data into CRM, leads weren’t tied to marketing, and growth was at risk as the company competed with global OEMs.

Park Place deployed Microsoft Dynamics 365 (Sales, Customer Service, Finance and Operations, and Customer Insights) together with LinkedIn Sales Navigator and partner Atrio to create an integrated Relationship Sales solution. The unified platform gives reps LinkedIn profiles, connections, and interaction history inside CRM, enabling personalized relationship selling, shorter sales cycles, lower cost per call, higher close rates, and better lead-to-marketing attribution—while ongoing automation and Relationship Insights promise further efficiency and future-proofing.

Park Place Technologies

Jennifer Deutsch

Chief Marketing Officer