Case Study: G2A.COM achieves higher conversions, reduced costs and stronger fraud protection with Microsoft Dynamics 365

Global digital marketplace G2A.COM finds winning combination in cloud and AI services

G2A.COM is a fintech-driven global marketplace for digital products (launched 2010, 700+ employees) serving over 16 million customers and processing €436 million in transactions in 2017. Facing the need to scale securely and improve user experience, the company set out to harness cloud and AI to boost its recommendation engine, strengthen anti-fraud defenses, optimize operations, and reduce costs.

G2A.COM adopted Microsoft Azure (plus Office 365 and Azure Active Directory) to build a hybrid cloud platform and deploy AI-powered recommendation and intelligent anti-fraud systems. The result: higher transaction and conversion volumes, fewer rejected transactions and earlier fraud detection, lower operating costs, faster time to market, and improved global team collaboration.

G2A.COM

Piotr Bojdoł

Head of IT