Case Study: Gibson Brands streamlines its business and delivers an immersive customer experience with Microsoft Dynamics 365

Gibson Brands streamlines its business and creates an immersive customer experience with Microsoft Dynamics 365

Gibson Brands, the iconic guitar maker, needed to modernize outdated, manual processes and create a more immersive omnichannel customer experience as COVID-19 disrupted retail plans. The company turned to Microsoft Dynamics 365, including Finance, Supply Chain Management, and Commerce, to replace its legacy systems and better serve customers, dealers, and direct-to-consumer buyers.

Microsoft Dynamics 365 helped Gibson streamline operations, improve transparency, and boost cross-functional collaboration, especially when paired with Microsoft Teams. The cloud-based platform also enabled the launch of the Gibson Garage and supported stronger online and retail sales, with Gibson noting it could not have kept up with demand before the move; the new system gave the company a more efficient, scalable foundation for growth.

Gibson Brands

Cheryl Morgan

Business Analyst