Case Study: Rockwater Energy Solutions achieves rapid growth and unified ERP/CRM with Microsoft Dynamics 365

From startup to enterprise using Microsoft Dynamics ERP and CRM solutions

Rockwater Energy Solutions, a provider of fluids and environmental services for the oil and gas industry, grew rapidly through acquisitions and needed to move off spreadsheets and manual processes. With no common chart of accounts and a complex multi-entity structure requiring multicurrency, manufacturing and multilevel consolidation support, the company sought a scalable, flexible ERP and CRM platform to standardize operations and provide timely business intelligence.

Rockwater implemented Microsoft Dynamics AX and Dynamics CRM—deploying a single AX instance across 30 entities and a fast CRM rollout—then extended analytics and mobility with Office 365, Azure and Power BI. The solution delivered integrated dashboards and mobile apps, supported rapid 10-week acquisition onboarding, centralized back offices (from ten locations to two) and improved efficiencies by 30%. Results include growth to ~$1B revenue and >3,000 employees, over 100% ROI, 20,000 sales activities captured, $35M in wins with a $250M pipeline, and a 15% reduction in slow-moving inventory.

Rockwater Energy Solutions

Biren Kumar

CIO