Case Study: Mutuelle Générale de la Police achieves a 360° customer view and faster sales proposals with Microsoft Dynamics 365

French insurance company modernizes its customer relationship management with Microsoft Dynamics CRM Online

Mutuelle Générale de la Police (MGP), a mid-sized French insurer, faced increasing competition from new entrants, tighter regulation, and digitally empowered customers that forced a rapid overhaul of its distribution and customer communication processes across its network.

MGP implemented Microsoft Dynamics CRM Online (Dynamics 365 for Sales and Customer Service) to consolidate sales, enable a multichannel strategy, and standardize opportunity and service handling. The solution provided unified reporting and a 360° customer view, improving visibility across commerce, marketing, and back office, speeding proposal generation, and allowing agents to spend more time serving clients while sharing best practices company-wide.

Mutuelle Générale de la Police

Christophe Mussard

Regional Manager