Case Study: Fitness First achieves £1.9M annual cost savings and accelerated membership growth with Microsoft Dynamics 365

Fitness First are fighting fit with Dynamics CRM

Fitness First, a global leisure brand with 370 clubs across 16 countries and around 1 million members, needed to add value ahead of an eventual venture-capital exit by improving IT efficiency and customer management. After evaluating options including Salesforce, the company selected Microsoft Dynamics CRM for its user-friendly interface and straightforward implementation.

Dynamics CRM was rolled out quickly and delivered immediate benefits: £1.9m in annual cost savings, a streamlined sign-up process with mobile tablet registration, and a single view of transactions that helps sales focus on leads. Staff can access rich member data to deliver more personalised service, boosting membership growth and staff motivation.

Fitness First